lifecycle & growth Marketing Leader in the bay area.
Worked at Kabam, RingCentral, Meta, Tinder
01
Onboard
Turn sign-ups into customers who reach their first win fast.
02
Engage
Messages people want to open, sent at the moment they matter.
03
Retain
Spot at-risk customers early and win back the ones who drift.
Selected work
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RingCentral in-app onboarding
Launched award-winning onboarding campaign, increasing user retention by 15% through creation of in-app onboarding experience on RingCentral Glip.
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Kabam outage win-back
Executed cross-functional win-back campaigns, driving a 14% lift in reactivation via CRM and targeted outbound channels.
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Tinder notification governance
Implemented strategic governance of campaigns while solving for notification fatigue at Tinder.